Story perspectives

Bath & Body Works Shares Plunge 25%, CEO Unveils Turnaround Plan

11/20/2025

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Summary

Story summary

Bath & Body Works, Inc. shares fell nearly 25% after disappointing Q3 earnings.
Daniel Heaf, chief executive officer of Bath & Body Works, Inc., announced Consumer First Formula, a turnaround plan to revitalize the brand and attract younger consumers.
Heaf blamed slow and inefficient operations, neglect of core products, and over-reliance on discounts for the struggles.
The plan will exit underperforming categories and reinvest in core areas to drive growth.

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Story summary

Bath & Body Works, Inc. shares fell nearly 25% after disappointing Q3 earnings.
Daniel Heaf, chief executive officer of Bath & Body Works, Inc., announced Consumer First Formula, a turnaround plan to revitalize the brand and attract younger consumers.
Heaf blamed slow and inefficient operations, neglect of core products, and over-reliance on discounts for the struggles.
The plan will exit underperforming categories and reinvest in core areas to drive growth.