Story perspectives

Racing Bulls Innovate Livery Design for Grand Prix 2025

11/21/2025

Summary

Story summary

The Racing Bulls team prepares for the 2025 United States Grand Prix by designing liveries that blend art and science.
Senior brand manager Alex Wallbank and brand specialist Libero Foschi oversee process to meet sponsor requirements while considering aerodynamics and weight.
One-off liveries, like tortoise design for Austin, layer over standard designs and increase weight.
New regulations require at least 55% of the car surface to feature liveries, improving differentiation.

1 of 1

Story summary

The Racing Bulls team prepares for the 2025 United States Grand Prix by designing liveries that blend art and science.
Senior brand manager Alex Wallbank and brand specialist Libero Foschi oversee process to meet sponsor requirements while considering aerodynamics and weight.
One-off liveries, like tortoise design for Austin, layer over standard designs and increase weight.
New regulations require at least 55% of the car surface to feature liveries, improving differentiation.