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43% of Kids Desire In-Game Currency for Christmas 2025

11/21/2025

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Summary

Story summary

The Entertainment Software Association (ESA) finds that 43% of U.S. kids want in-game currency like V-Bucks for Christmas 2025.
The ESA study shows a shift toward live service games, while parents plan to spend an average of $736.83 on gifts.
Although many still want consoles and physical games, 73% of kids aged five to seven want to spend more time playing with their parents.

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Story summary

The Entertainment Software Association (ESA) finds that 43% of U.S. kids want in-game currency like V-Bucks for Christmas 2025.
The ESA study shows a shift toward live service games, while parents plan to spend an average of $736.83 on gifts.
Although many still want consoles and physical games, 73% of kids aged five to seven want to spend more time playing with their parents.