Back to today’s briefing

Story perspectives

Landman Season 2 Surges 262% in Opening Views

11/21/2025

31 3 Full Breakdown

Summary

Story summary

Paramount Global announced Landman’s second season drew over 9.2 million streaming views in the first two days.
The viewing metric is calculated by dividing total minutes viewed by runtime.
The figure represents a 262% increase from the Season 1 premiere.
Season 1 saw a 320% increase in views after the Season 2 debut.
New episodes will stream weekly on Paramount+.

History

Historical Context

Netflix's shift to streaming in 2010 marked a pivotal moment in media consumption, leading to a surge in viewership across platforms. By 2020, Paramount Global's service reported over 9.2 million views for Landman's second season, a 262% increase from its first. This trend reflects the broader streaming wars, which intensified during the COVID-19 pandemic, reshaping audience engagement and content strategies.

1 of 2

Story summary

Paramount Global announced Landman’s second season drew over 9.2 million streaming views in the first two days.
The viewing metric is calculated by dividing total minutes viewed by runtime.
The figure represents a 262% increase from the Season 1 premiere.
Season 1 saw a 320% increase in views after the Season 2 debut.
New episodes will stream weekly on Paramount+.

1 / 2