Story perspectives

Historic Deal Boosts Women’s Sports Collectibles Revenue

11/21/2025

Summary

Story summary

Panini America and the Women's National Basketball Players Association finalized a multi-year licensing deal.
The agreement is the largest for women's sports collectibles and increases players' revenue share.
It grants exclusive rights to produce trading cards across brands and digital platforms.
WNBPA President Nneka Ogwumike says the partnership matters for players.
The WNBPA is negotiating a new collective bargaining agreement with the league, with a deadline extended to November 30.

History

Historical Context

Title IX, enacted in 1972, prohibited gender discrimination in federally funded education, significantly boosting women's sports. This led to the formation of the Women's National Basketball Players Association in 1998, advocating for equitable pay and benefits. In 2022, a landmark agreement ensured equal pay for U.S. women's soccer players, reflecting ongoing efforts to empower female athletes and enhance their financial opportunities in sports.

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Story summary

Panini America and the Women's National Basketball Players Association finalized a multi-year licensing deal.
The agreement is the largest for women's sports collectibles and increases players' revenue share.
It grants exclusive rights to produce trading cards across brands and digital platforms.
WNBPA President Nneka Ogwumike says the partnership matters for players.
The WNBPA is negotiating a new collective bargaining agreement with the league, with a deadline extended to November 30.

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