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65% of Americans Torn Between Holiday Joy and Guilt

11/22/2025

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Story summary
  • A recent survey finds 65% of Americans struggle to determine a safe holiday spending amount.
  • Fifty-two percent report guilt-giving, buying gifts out of obligation rather than desire.
  • Gen Z and Millennials feel the most pressure, with 64% and 66% respectively burdened.
  • Retailers respond with discounts as inflation and rising costs pressure budgets, while many feel torn between joy and guilt.