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NBA Sees Record Viewership, Merchandise Surge in Opening Month

11/22/2025

50 3 Full Breakdown

Summary

Story summary

The National Basketball Association (NBA) reported over 60 million viewers in the opening month, the highest in 15 years, under an 11-year, $76 billion deal.
NBA content has achieved over 30 billion views on social media.
Merchandise sales rose more than 20%, and NBA League Pass subscriptions grew 10%.
In-arena attendance matched last season's record, with ten teams selling out all home games and Atlanta and Charlotte up nearly 10%.

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Story summary

The National Basketball Association (NBA) reported over 60 million viewers in the opening month, the highest in 15 years, under an 11-year, $76 billion deal.
NBA content has achieved over 30 billion views on social media.
Merchandise sales rose more than 20%, and NBA League Pass subscriptions grew 10%.
In-arena attendance matched last season's record, with ten teams selling out all home games and Atlanta and Charlotte up nearly 10%.