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Story summary
- Intuit Dome will keep its name during the 2028 Los Angeles Olympics in a deal announced on November 21.
- The move makes it among the first Olympic venues to retain naming rights, noted by John Slusher, CEO of U.S. Olympic and Paralympic Properties.
- LA28 did not disclose terms but aims to secure $800 million to $1 billion in sponsorships to fund youth sports in underserved Los Angeles communities.
