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Bon Iver's EPs Embrace Color's Cultural Influence

11/22/2025

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Summary

Story summary

Bon Iver's SABLE and SABLE, fABLE EPs use two Pantone colors: Black C and fABLE Salmon.
Justin Vernon collaborated with Ruben Nusz and Miles Johnson, the art director, on art direction.
Ruben Nusz emphasized the connection between color and language, noting that cultural biases influence our perception of color.
The team adjusted the salmon hue to avoid overly red, yellow, or orange tones.
The final color embodies Bon Iver's vision.

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Story summary

Bon Iver's SABLE and SABLE, fABLE EPs use two Pantone colors: Black C and fABLE Salmon.
Justin Vernon collaborated with Ruben Nusz and Miles Johnson, the art director, on art direction.
Ruben Nusz emphasized the connection between color and language, noting that cultural biases influence our perception of color.
The team adjusted the salmon hue to avoid overly red, yellow, or orange tones.
The final color embodies Bon Iver's vision.