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Story perspectives

Dallas Cowboys Soar to $13 Billion Value Since 1989

11/23/2025

37 5 Full Breakdown

Summary

Story summary

The Dallas Cowboys are valued at $13 billion today.
In 1989, Jerry Jones, owner of the Dallas Cowboys, purchased the team for $140 million.
He financed the deal by liquidating his retirement fund and borrowing heavily, putting his assets as collateral.
Jones described his motivation as a passion for sports rather than financial gain.
His father urged him to ensure the venture appeared successful.

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Story summary

The Dallas Cowboys are valued at $13 billion today.
In 1989, Jerry Jones, owner of the Dallas Cowboys, purchased the team for $140 million.
He financed the deal by liquidating his retirement fund and borrowing heavily, putting his assets as collateral.
Jones described his motivation as a passion for sports rather than financial gain.
His father urged him to ensure the venture appeared successful.