Story perspectives
S-Group Halts Israeli Product Sales Amid Gaza Conflict
11/23/2025
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Story summary
- S-Group halted purchases of Israeli-origin products as of September in Prisma and S-Market stores.
- Nina Elomaa, S-Group's sustainability director, said Israeli products will remain until their range expires, but no new Israeli products will be sourced.
- The move aligns with the European Commission's proposal to suspend trade provisions with Israel amid Gaza actions, prompting S-Group to reassess policy.
- In Estonia, SOK confirmed a similar cessation of Israeli produce.
