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X Launches Handle Marketplace for Premium Subscribers

11/23/2025

27 6 Full Breakdown

Summary

Story summary

X has launched its Handle Marketplace to boost user presence on X, which has faced challenges since Elon Musk's 2022 takeover.
Premium+ subscribers can buy or claim usernames from inactive accounts.
Subscribers can choose between 'priority' handles, which are more accessible, and 'rare' handles, which are limited and can cost between $2,500 and over seven figures.
Users can request only one priority handle during their account’s lifetime.

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Story summary

X has launched its Handle Marketplace to boost user presence on X, which has faced challenges since Elon Musk's 2022 takeover.
Premium+ subscribers can buy or claim usernames from inactive accounts.
Subscribers can choose between 'priority' handles, which are more accessible, and 'rare' handles, which are limited and can cost between $2,500 and over seven figures.
Users can request only one priority handle during their account’s lifetime.