Story perspectives

AI-Driven 'Agentic Internet' Set to Transform Consumer Spending

11/23/2025

Summary

Story summary

The emergence of an 'agentic internet' lets autonomous agents perform user tasks like price comparisons.
By 2030, this shift could drive significant consumer spending as AI handles more purchasing.
Businesses must focus on the agent experience (AX), ensuring intelligible and efficient systems for software intermediaries.
Retail and media adoption will tie traditional metrics to how often agents engage with businesses.
Early adopters will gain competitive advantages in this evolving landscape.

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Story summary

The emergence of an 'agentic internet' lets autonomous agents perform user tasks like price comparisons.
By 2030, this shift could drive significant consumer spending as AI handles more purchasing.
Businesses must focus on the agent experience (AX), ensuring intelligible and efficient systems for software intermediaries.
Retail and media adoption will tie traditional metrics to how often agents engage with businesses.
Early adopters will gain competitive advantages in this evolving landscape.