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Eminem Teams Up with Lions for Exclusive Merchandise Launch

11/23/2025

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Story summary
  • Eminem is launching a new merchandise line with the Detroit Lions, featuring T-shirts and hoodies.
  • The collection includes designs such as "From 8 Mile to the Lions Den."
  • Items will be available starting Wednesday at Lions Supply in Ford Field and at Eminem's store The Trailer.
  • Online sales begin at 10 a.m. Wednesday, with the partnership producing the Lions' Thanksgiving halftime show through 2027 featuring Jack White as the headliner.