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UK Gambling Ads Surge to £2 Billion, Tax Calls Rise

11/23/2025

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Story summary
  • British gambling companies spent about £2 billion on advertising last year, far above the £1.2 billion in taxes, according to WARC.
  • The disparity has prompted calls for higher taxation from political figures, including U.K. Chancellor Rachel Reeves.
  • The Betting and Gaming Council disputes the figure, saying ad spend is closer to £1 billion and has declined.