1 of 1
Story summary
- Microsoft Corp. is considering another price increase for Xbox Series X and Series S due to ongoing global dynamic random-access memory (DRAM) shortages.
- After two price hikes earlier this year, Microsoft has warned partners about potential further increases.
- Significant DRAM demand from AI data centers drives rising costs, which have left consumer electronics vulnerable and could reshape pricing strategies.
- Sony Group Corp. appears better positioned, having secured DRAM supplies earlier.
