Story perspectives

Saudi Arabia Expands Alcohol Access to Boost Tourism

11/25/2025

Summary

Story summary

Saudi Arabia expanded alcohol access for non-Muslim holders of special residency permits, enabling purchases from a previously exclusive Riyadh shop.
The change aligns with the kingdom's goal to boost tourism and diversify the economy.
The government aims to attract 150 million tourists annually by 2030 and invest in hotels and entertainment.
The move signals a gradual shift in Saudi Arabia's image under Crown Prince Mohammed bin Salman toward leisure tourism.

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Story summary

Saudi Arabia expanded alcohol access for non-Muslim holders of special residency permits, enabling purchases from a previously exclusive Riyadh shop.
The change aligns with the kingdom's goal to boost tourism and diversify the economy.
The government aims to attract 150 million tourists annually by 2030 and invest in hotels and entertainment.
The move signals a gradual shift in Saudi Arabia's image under Crown Prince Mohammed bin Salman toward leisure tourism.