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Tonies Shifts Production to Vietnam Amid U.S. Tariffs

11/25/2025

38 8 Full Breakdown

Summary

Story summary

In April 2025, Germany's toymaker Tonies opened a factory in Vietnam to shift Toniebox production for the U.S. market from China.
U.S. President Donald Trump announced tariffs on global trading partners, initially 45% on Chinese goods and later reduced to 30%.
Tobias Wann, CEO of Tonies, said the preparation enabled the transition.
The United States remains a crucial market for European toymakers, who have faced challenges recently.

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Story summary

In April 2025, Germany's toymaker Tonies opened a factory in Vietnam to shift Toniebox production for the U.S. market from China.
U.S. President Donald Trump announced tariffs on global trading partners, initially 45% on Chinese goods and later reduced to 30%.
Tobias Wann, CEO of Tonies, said the preparation enabled the transition.
The United States remains a crucial market for European toymakers, who have faced challenges recently.