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Blue Jays Face Backlash for Unauthorized Logo Use in Japan

11/25/2025

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Summary

Story summary

Toronto Blue Jays displayed logos at a boxing event in Tokyo to capitalize on World Series exposure without MLB approval.
Major League Baseball (MLB) controls branding rights in Japan to prevent competition and Blue Jays have not signed Japanese talent since Shun Yamaguchi in 2019.
The Blue Jays said they were aware of the logo use and that it was not a paid sponsorship, drawing concerns.

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Story summary

Toronto Blue Jays displayed logos at a boxing event in Tokyo to capitalize on World Series exposure without MLB approval.
Major League Baseball (MLB) controls branding rights in Japan to prevent competition and Blue Jays have not signed Japanese talent since Shun Yamaguchi in 2019.
The Blue Jays said they were aware of the logo use and that it was not a paid sponsorship, drawing concerns.