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OpenAI Unveils 'Shopping Research' Tool for Holiday Shoppers

11/25/2025

Summary

Story summary

OpenAI launched a feature, 'shopping research', in ChatGPT to assist holiday shoppers.
The tool generates personalized buyer's guides by clarifying questions and pulling data from reliable sources.
It is available to all users with nearly unlimited access during the holiday season.
OpenAI warns the tool may misstate product details and urges users to verify with merchant sites.
The feature is part of OpenAI's broader push into e-commerce, following Instant Checkout.

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Story summary

OpenAI launched a feature, 'shopping research', in ChatGPT to assist holiday shoppers.
The tool generates personalized buyer's guides by clarifying questions and pulling data from reliable sources.
It is available to all users with nearly unlimited access during the holiday season.
OpenAI warns the tool may misstate product details and urges users to verify with merchant sites.
The feature is part of OpenAI's broader push into e-commerce, following Instant Checkout.