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Big 12 Secures $50M Deal for NIL Payments, Festival Expansion

11/25/2025

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Summary

Story summary

The Big 12 Conference announced a $50 million equity partnership with Players Era that will guarantee each participating team $1 million in NIL payments.
The deal secures eight automatic bids for Big 12 teams in the expanding Players Era Festival, which will grow from 18 to 32 teams next season.
The Iowa State Cyclones basketball team will face St. John's and Creighton in key non-conference games this season.

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Story summary

The Big 12 Conference announced a $50 million equity partnership with Players Era that will guarantee each participating team $1 million in NIL payments.
The deal secures eight automatic bids for Big 12 teams in the expanding Players Era Festival, which will grow from 18 to 32 teams next season.
The Iowa State Cyclones basketball team will face St. John's and Creighton in key non-conference games this season.