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Story perspectives

Campa and Lahori Zeera Surge, Pressure Coca-Cola and PepsiCo

11/26/2025

49 6 Full Breakdown

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Story summary
  • Campa and Lahori Zeera's combined market share rose to 15% in India's Rs 60,000 crore soft drinks sector (January–September 2025).
  • Coca-Cola and PepsiCo's combined share fell from 93% to 85%.
  • The overall market remained flat due to rain, while Campa and Lahori Zeera expanded offerings and distribution.
  • Reliance Industries Ltd, which owns Campa, formed partnerships to boost visibility.
  • Analysts say the competition pressures Coca-Cola and PepsiCo to adjust pricing.