Story perspectives
Campa and Lahori Zeera Surge, Pressure Coca-Cola and PepsiCo
11/26/2025
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Story summary
- Campa and Lahori Zeera's combined market share rose to 15% in India's Rs 60,000 crore soft drinks sector (January–September 2025).
- Coca-Cola and PepsiCo's combined share fell from 93% to 85%.
- The overall market remained flat due to rain, while Campa and Lahori Zeera expanded offerings and distribution.
- Reliance Industries Ltd, which owns Campa, formed partnerships to boost visibility.
- Analysts say the competition pressures Coca-Cola and PepsiCo to adjust pricing.
