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Caitlin Clark's Nike Deal Shakes Under Armour's Basketball Strategy

11/26/2025

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Summary

Story summary

Caitlin Clark (Indiana Fever) influenced Stephen Curry's exit from Under Armour, per Bloomberg.
Clark chose Nike after Under Armour pitched her for a sneaker deal.
The move raises concerns about Under Armour's basketball investments amid a struggling sneaker market.
Under Armour continues to back its basketball division with players such as De'Aaron Fox and Kelsey Plum.

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Story summary

Caitlin Clark (Indiana Fever) influenced Stephen Curry's exit from Under Armour, per Bloomberg.
Clark chose Nike after Under Armour pitched her for a sneaker deal.
The move raises concerns about Under Armour's basketball investments amid a struggling sneaker market.
Under Armour continues to back its basketball division with players such as De'Aaron Fox and Kelsey Plum.