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Bundesliga Expands Brazil TV Deals Ahead of 2026/27

11/26/2025

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Summary

Story summary

The Bundesliga secured Brazil TV deals for the 2026/27 season with Globo (SporTV), CazeTV, Canal Goat, and XSports to expand access via pay TV, free TV, and streaming.
The deals follow a 2024/25 season that averaged 5 million live views per match day.
Robin Austermann, Bundesliga Americas Executive Vice President, said the arrangement is a stepping stone for future deals in the Americas, especially the U.S., the largest media market.

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Story summary

The Bundesliga secured Brazil TV deals for the 2026/27 season with Globo (SporTV), CazeTV, Canal Goat, and XSports to expand access via pay TV, free TV, and streaming.
The deals follow a 2024/25 season that averaged 5 million live views per match day.
Robin Austermann, Bundesliga Americas Executive Vice President, said the arrangement is a stepping stone for future deals in the Americas, especially the U.S., the largest media market.