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Story perspectives

Ad Campaign Urges ICE Agents to Rethink Roles

11/26/2025

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Story summary
  • A new television ad campaign in Charlotte targets Immigration and Customs Enforcement (ICE) agents to reconsider their roles.
  • The ad, created by Women’s March WIN, highlights moral conflicts after a Border Patrol operation that arrested over 370 individuals.
  • The campaign counters ICE recruitment efforts, which aim to hire 10,000 deportation officers.
  • Local leaders say Border Patrol is leaving Charlotte, and ICE continues operations as arrests rise from last year.