Story perspectives

Holiday Shopping Costs Rise Amid Tariffs, Discounts Offered

11/26/2025

Summary

Story summary

Tariffs are affecting U.S. holiday shopping, with LendingTree analysis projecting an average $132 cost increase for consumers this season.
Some retailers report stable prices, and Walmart and Target have implemented discounts to attract cautious shoppers.
Small businesses, particularly those reliant on U.S. sales, are struggling.
The elimination of the de minimis exemption has raised shipping costs and reduced sales for many international sellers, pushing some to focus on domestic markets.

History

Historical Context

The Smoot-Hawley Tariff Act, enacted on June 17, 1930, raised U.S. tariffs on over 20,000 imported goods, increasing average tariffs from 40% to 47%. This protectionist measure contributed to a 67% decline in international trade during the Great Depression, as countries retaliated with their own tariffs, worsening economic conditions globally and shaping future U.S. trade policies.

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Story summary

Tariffs are affecting U.S. holiday shopping, with LendingTree analysis projecting an average $132 cost increase for consumers this season.
Some retailers report stable prices, and Walmart and Target have implemented discounts to attract cautious shoppers.
Small businesses, particularly those reliant on U.S. sales, are struggling.
The elimination of the de minimis exemption has raised shipping costs and reduced sales for many international sellers, pushing some to focus on domestic markets.

1 / 2