Story perspectives

Support Local: Small Business Saturday on November 29

11/26/2025

Summary

Story summary

Small Business Saturday will occur on November 29, 2025, encouraging consumers to support local businesses during the holiday season.
Connecticut leaders say shopping small is significant because small businesses generate two-thirds of new jobs and contribute to Connecticut's economy.
Nationally, small businesses account for over 99% of all businesses, and many owners rely on holiday sales for yearly revenue.
Supporting local shops strengthens the economy and fosters community connections.

History

Historical Context

Launched by American Express on November 27, 2010, Small Business Saturday encourages consumers to shop locally, contrasting with the big-box retail focus of Black Friday and Cyber Monday. By 2020, small businesses accounted for over 99% of U.S. businesses and generated 64% of new jobs, underscoring their vital role in the economy and community resilience during the holiday season.

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Story summary

Small Business Saturday will occur on November 29, 2025, encouraging consumers to support local businesses during the holiday season.
Connecticut leaders say shopping small is significant because small businesses generate two-thirds of new jobs and contribute to Connecticut's economy.
Nationally, small businesses account for over 99% of all businesses, and many owners rely on holiday sales for yearly revenue.
Supporting local shops strengthens the economy and fosters community connections.

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