Back to today’s briefing

Story perspectives

Martha Stewart Joins American Eagle's Denim Comeback Campaign

11/26/2025

26 2 Full Breakdown

Summary

Story summary

American Eagle launched a holiday campaign featuring Martha Stewart to promote denim.
It uses the tagline "This holiday season, we’re settling for nothing less than a perfect fit."
The rollout follows backlash to a Sydney Sweeney ad criticized for language and lack of diversity.
Sweeney addressed the controversy, saying she was surprised by the reaction and loves jeans.
The campaign aims to shift focus back to denim amid ongoing discussions.

1 of 1

Story summary

American Eagle launched a holiday campaign featuring Martha Stewart to promote denim.
It uses the tagline "This holiday season, we’re settling for nothing less than a perfect fit."
The rollout follows backlash to a Sydney Sweeney ad criticized for language and lack of diversity.
Sweeney addressed the controversy, saying she was surprised by the reaction and loves jeans.
The campaign aims to shift focus back to denim amid ongoing discussions.