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Global Sports Media Spending to Surge 20% by 2030

11/26/2025

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Summary

Story summary

Ampere Analysis, a London-based group, projects global sports-media spending will rise 20% by 2030 to exceed $78 billion.
Major League Baseball (MLB) and National Basketball Association (NBA) deals drive much of the increase.
Europe will grow 17% to $21.3 billion by 2030, and Asia will reach $9.9 billion.
NBC and Netflix have secured MLB partnerships, while the NBA returns to NBC and expands to Peacock and Amazon Prime Video.

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Story summary

Ampere Analysis, a London-based group, projects global sports-media spending will rise 20% by 2030 to exceed $78 billion.
Major League Baseball (MLB) and National Basketball Association (NBA) deals drive much of the increase.
Europe will grow 17% to $21.3 billion by 2030, and Asia will reach $9.9 billion.
NBC and Netflix have secured MLB partnerships, while the NBA returns to NBC and expands to Peacock and Amazon Prime Video.