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Story summary
- The AT&T Business survey shows that 40% of Generation Z and 32% of millennials plan to shop on Black Friday, while older generations prefer shopping closer to Christmas.
- Generation Z intends to spend 23% less this holiday season due to economic pressures, contributing to an overall 4% decrease in planned Black Friday spending compared to last year.
- The survey indicates that 77% of consumers are willing to support small businesses if prices are comparable, and most shoppers prefer traditional online searches over AI for gift ideas.
