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Meta Ray-Ban Smart Glasses Launch Amid Privacy Concerns

11/26/2025

Summary

Story summary

EssilorLuxottica and Meta Platforms, Inc. launched the Meta Ray-Ban Display smart glasses in September 2025, featuring an in-lens display and a bracelet for gesture control to read messages and navigate, amid concerns about price and privacy.
The glasses retail for $799, with simpler models priced between $300 and $400.
Sales of smart glasses tripled in 2025, though only 25% of consumers express interest in trying them.
Mainstream adoption remains uncertain.

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Story summary

EssilorLuxottica and Meta Platforms, Inc. launched the Meta Ray-Ban Display smart glasses in September 2025, featuring an in-lens display and a bracelet for gesture control to read messages and navigate, amid concerns about price and privacy.
The glasses retail for $799, with simpler models priced between $300 and $400.
Sales of smart glasses tripled in 2025, though only 25% of consumers express interest in trying them.
Mainstream adoption remains uncertain.