Story perspectives

Pastor Bryant's Boycott Campaign Targets Major Retailers' DEI Cuts

11/27/2025

Summary

Story summary

In February 2025, Pastor Jamal Bryant launched the 'We Ain’t Buying It' campaign urging Black Americans to boycott Target, Home Depot, and Amazon over DEI rollbacks.
Supporters say the boycott contributed to Target's declining sales.
LaTosha Brown, a lead organizer, highlights consumer power to shape corporate policies.
Bryant notes pay disparities between executives and workers and calls for workplace equity.
The campaign coincides with the Montgomery Bus Boycott's 70th anniversary.

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Story summary

In February 2025, Pastor Jamal Bryant launched the 'We Ain’t Buying It' campaign urging Black Americans to boycott Target, Home Depot, and Amazon over DEI rollbacks.
Supporters say the boycott contributed to Target's declining sales.
LaTosha Brown, a lead organizer, highlights consumer power to shape corporate policies.
Bryant notes pay disparities between executives and workers and calls for workplace equity.
The campaign coincides with the Montgomery Bus Boycott's 70th anniversary.