AMC Theaters Launches Discount Popcorn Pass for Stubs Members

AMC Theaters has introduced a new concession discount initiative, the AMC Popcorn Pass, which offers members of its Stubs loyalty program a 50 percent discount on a large popcorn every day of the week. Priced at $29.99 annually before taxes, the pass also includes a free refill per day, enhancing the value for frequent moviegoers. The launch is scheduled for Cyber Monday, December 1, coinciding with a busy year-end box office featuring films such as *Wicked: For Good*, *Zootopia 2*, and *Avatar: Fire and Ash*. The discount is effective immediately and will remain valid through December 31, 2026.

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The AMC Popcorn Pass is designed to cater to the enduring popularity of popcorn as a movie snack, which remains a staple despite the growing variety of concessions available. In some locations, a large popcorn can cost as much as $11.99, making the discount particularly appealing. Carrie Trotter, senior vice president of marketing for AMC, emphasized that the pass aims to enhance the moviegoing experience for families and fans alike.

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The pass must be used in-theater and is not applicable for mobile orders. Additionally, it requires the passholder to present a photo ID for verification. This new offering replaces the AMC CLASSICS Annual Bucket promotion, which was limited to select locations and provided a same-day refill option.

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The introduction of the AMC Popcorn Pass reflects AMC Theaters' strategy to increase customer engagement and drive sales during a competitive period in the film industry. With tens of millions of guests enrolled in the Stubs program, the theater chain aims to leverage its loyalty program to enhance customer retention and satisfaction.

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While the initiative is positioned as a value-added service, some critics may argue that the focus on popcorn discounts could overshadow other important aspects of the moviegoing experience, such as ticket pricing and overall service quality. However, no specific dissenting voices were reported in the sources.

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AMC Theaters has not only highlighted the financial benefits of the Popcorn Pass but also its potential to create memorable experiences for moviegoers. Trotter stated, “The AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit.”

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As the AMC Popcorn Pass rolls out, the theater chain will likely monitor its impact on concession sales and customer satisfaction. Future adjustments to the loyalty program may be considered based on the reception of this new offering.

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• “The AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit,” — Carrie Trotter, Senior VP of Marketing, AMC

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