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NFL Aims to Rival Thanksgiving Viewership with Christmas Games

11/27/2025

Summary

Story summary

The National Football League (NFL) aims to elevate viewership by making Christmas Day games rival Thanksgiving audiences.
Last year, Thanksgiving games attracted over 38 million viewers.
Netflix's Christmas games averaged 26.5 million, marking a record for streamed NFL games.
Hans Schroeder, an NFL executive, said Thanksgiving matchups, particularly anticipated Chiefs-Cowboys game, could exceed 50 million viewers.
The league expands by streaming games on platforms like Tubi to enhance accessibility.

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Story summary

The National Football League (NFL) aims to elevate viewership by making Christmas Day games rival Thanksgiving audiences.
Last year, Thanksgiving games attracted over 38 million viewers.
Netflix's Christmas games averaged 26.5 million, marking a record for streamed NFL games.
Hans Schroeder, an NFL executive, said Thanksgiving matchups, particularly anticipated Chiefs-Cowboys game, could exceed 50 million viewers.
The league expands by streaming games on platforms like Tubi to enhance accessibility.