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Apple and Real Madrid Team Up for Immersive Matchday Experience

11/27/2025

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Summary

Story summary

Apple Inc. and Real Madrid Club de Fútbol announced a collaboration to enhance the matchday experience at Santiago Bernabéu.
The partnership includes an immersive documentary filmed during the 2025-26 Champions League with over 30 Blackmagic cameras.
Apple Wallet will enable seamless stadium entry and real-time information, while “Infinite Bernabéu” offers VR for global fans.
Immersive content from Red Bull arrives on December 4, 2025, with a 2026 documentary debut.

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Story summary

Apple Inc. and Real Madrid Club de Fútbol announced a collaboration to enhance the matchday experience at Santiago Bernabéu.
The partnership includes an immersive documentary filmed during the 2025-26 Champions League with over 30 Blackmagic cameras.
Apple Wallet will enable seamless stadium entry and real-time information, while “Infinite Bernabéu” offers VR for global fans.
Immersive content from Red Bull arrives on December 4, 2025, with a 2026 documentary debut.