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Kendrick and Drake's Feud Rewrites Rap Marketing Playbook

11/27/2025

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Summary

Story summary

In 2025, Kendrick Lamar, the rapper, and Aubrey Drake Graham (Drake) have turned rap feuds into marketing tools driving streams.
The feud became the most profitable in rap history, with Kendrick Lamar's 'Not Like Us' achieving chart success and Grammys.
Drake filed a defamation lawsuit against Universal Music Group, which was later dismissed.
The dispute raises concerns about the future of diss tracks and their impact on marketing and sponsorships.

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Story summary

In 2025, Kendrick Lamar, the rapper, and Aubrey Drake Graham (Drake) have turned rap feuds into marketing tools driving streams.
The feud became the most profitable in rap history, with Kendrick Lamar's 'Not Like Us' achieving chart success and Grammys.
Drake filed a defamation lawsuit against Universal Music Group, which was later dismissed.
The dispute raises concerns about the future of diss tracks and their impact on marketing and sponsorships.