Story perspectives

College Basketball: NIL Divide Hits BYU, Marquette Hard

11/27/2025

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Summary

Story summary

Since the 2022 introduction of NIL, college basketball reveals a split between large-budget and smaller programs.
By 2025, Brigham Young University (BYU) has invested heavily and landed top recruits.
Marquette University men's basketball has an estimated $2.8 million budget and struggles.
Shaka Smart, head coach of Marquette University men's basketball, emphasizes player development over pursuing high-profile recruits.
The roster is largely inexperienced this season, and early struggles are evident.

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Story summary

Since the 2022 introduction of NIL, college basketball reveals a split between large-budget and smaller programs.
By 2025, Brigham Young University (BYU) has invested heavily and landed top recruits.
Marquette University men's basketball has an estimated $2.8 million budget and struggles.
Shaka Smart, head coach of Marquette University men's basketball, emphasizes player development over pursuing high-profile recruits.
The roster is largely inexperienced this season, and early struggles are evident.