Full Breakdown
Thanksgiving Side Dish Trends: Campbell's State of the Sides Report
11/27/2025, 7:57:19 PM
Overview of the Report
Campbell’s has released its fourth-annual State of the Sides report, which surveyed 5,000 Americans across all 50 states to analyze trends in Thanksgiving side dishes. The report highlights a growing preference for side dishes over turkey, with 63% of respondents indicating they prefer sides, an increase from 56% in 2024. Additionally, 47% of those surveyed expressed they would be content with a plate consisting solely of side dishes, up from 38% the previous year.
Popular Side Dishes
The report identifies stuffing, also known as dressing, as the top Thanksgiving side dish for the second consecutive year. Mashed potatoes follow in second place, while sweet potatoes maintain their third-place ranking. Mac and cheese has risen to fourth place, reflecting its popularity, particularly among younger generations. Green bean casserole, celebrating its 70th anniversary, ranks fifth, although it has dropped from fourth place in 2024.
Generational Preferences
The survey reveals distinct preferences among different age groups. For Gen Z, mac and cheese is the most favored side dish, with 41% selecting it as their top choice. Millennials also favor mac and cheese, with 62% supporting its inclusion at holiday tables. The report underscores the emotional connection many Americans have with side dishes, as 81% of those who prepare Thanksgiving meals state that making these dishes is a way to express love for family and friends.
Regional Variations
While stuffing is the overall favorite nationwide, regional preferences vary. In states like New York and Florida, mac and cheese is the top choice, indicating a shift in taste that diverges from the traditional favorites.
Official Statements & Responses
Marci Raible, Vice President of Media Strategy & Digital Growth at The Campbell’s Company, commented on the findings, stating, “Generations have turned to Campbell’s to create their holiday side dishes over the years, and this year’s report shows those classics are still at the heart of every holiday celebration.”
Criticism & Opposition
Despite the report's findings, some culinary experts argue that the emphasis on traditional side dishes may overshadow the potential for innovation in Thanksgiving meals. Critics suggest that while nostalgia plays a significant role in holiday dining, there is room for new flavors and dishes that reflect contemporary tastes.
Verbatim Quotes
- “Generations have turned to Campbell’s to create their holiday side dishes over the years, and this year’s report shows those classics are still at the heart of every holiday celebration,” — Marci Raible, Vice President, Media Strategy & Digital Growth at The Campbell’s Company
Conclusion
The State of the Sides report illustrates a clear trend in American Thanksgiving dining, with side dishes increasingly taking center stage. As preferences evolve, the enduring appeal of traditional favorites like stuffing and mashed potatoes remains strong, while newer options like mac and cheese gain traction, particularly among younger generations.
