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Door County's Holiday Film Boosts Local Economy and Tourism

11/27/2025, 10:02:13 PM

The Impact of "A Cherry Pie Christmas"

Door County, Wisconsin, known for its scenic coastal towns and cherry orchards, has recently gained attention as the filming location for the holiday romantic comedy "A Cherry Pie Christmas." The film follows a pastry chef who returns to her hometown to save her family's cherry orchards while rekindling a romance with her high school sweetheart. The movie's release has sparked increased interest in the area, drawing visitors to local businesses featured in the film.

Pat Nash from Destination Door County noted the film's impact on tourism, stating, "You see the beautiful decorations, you see the small-town charm," which enhances the experience for visitors. The film utilized local family names and featured community members as extras, fostering a sense of local pride and involvement. Emily Baker, an employee at Novel Bay Booksellers, shared how the store was featured in the film, noting that it has become a destination for fans of the movie.

Economic Boost for Local Businesses

Local businesses are experiencing a surge in activity as a direct result of the film's popularity. Rob Scaturo, owner of Scaturo's Baking Company and Café, reported a significant increase in sales, stating, "It's been busy as hell... Sales are up like 10%, I would say, over last year." This uptick in business is attributed to the film's marketing effect, which has encouraged both new visitors and locals to explore the area.

Destination Door County has capitalized on this momentum by launching the Door County Christmas Movie Trail, an online contest that encourages visitors to check in at various filming locations for a chance to win prizes. This initiative aims to further promote local attractions and enhance the visitor experience.

Community Events and Heritage

In addition to the film's influence, Door County hosts events that celebrate its local culture and heritage. The Christkindlmarkt, held at the Corner of the Past Museum, draws approximately 10,000 attendees each year, raising funds for the Sister Bay Historical Society. This festive market features artisan vendors, food, and music, creating a picturesque holiday atmosphere that complements the film's charm.

The historical society has worked to preserve the area's heritage, transforming the museum grounds into a vibrant community space. As visitors stroll through the market, they encounter a blend of history and holiday spirit, further enriching their experience in Door County.

Official Statements & Responses

Local officials and business owners have expressed optimism about the film's impact on tourism and the economy. Nash emphasized the community's collective effort in the film's production, while Scaturo highlighted the unexpected success of the marketing opportunity presented by the movie.

Criticism & Opposition

While the film has generally been well-received, some locals have expressed concerns about the potential for commercialization overshadowing the area's natural charm. However, the prevailing sentiment remains positive, with many businesses benefiting from the increased foot traffic.

Verbatim Quotes

  • “It was a cute girly movie. I don't know that my husband would have liked it, but it was fun to see him notice some things too.” — Tera Romo, Visitor
  • “According to Nash, "The entire movie was filmed right here in Door County using local family names, using locals as extras.” — Pat Nash, Destination Door County
  • “It's been busy as hell. I literally thought it was a joke and it's been the most successful marketing thing we've done,” — Rob Scaturo, Owner of Scaturo's Baking Company and Café

The success of "A Cherry Pie Christmas" illustrates the potential for film to enhance local economies and tourism, while also fostering community spirit and engagement in Door County.