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Wisconsin Badgers Renew $104.5M Deal with Under Armour

11/27/2025

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Badgers Extend Partnership

The Wisconsin Badgers (University of Wisconsin–Madison) have extended their 10-year apparel partnership with Under Armour, valued at about $104.5 million.
The deal outfits Wisconsin's 23 Division I athletic teams and will introduce athlete-branding and fan-engagement programs.
The partnership began in 2016 and aims to enhance the experience for student-athletes and fans.
After a BYU loss, Wisconsin is unranked in the AP Top 25 and holds a 4-1 record while preparing for a game against Providence in the Rady Children's Invitational.

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Badgers Face Friars

Wisconsin Badgers will play Providence Friars in San Diego on November 27 at 5:30 p.m. EST.
Providence averages 93.2 points per game while Wisconsin averages 88.6, creating a high-scoring contrast.
Nicholas Boyd (Wisconsin) averages 19.2 points and Jason Edwards (Providence) averages 19.3.
Wisconsin allows 71.6 points per game; Providence allows 82.5, underscoring a defensive gap.
The game is crucial for both teams as they seek to improve non-conference records.

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Badgers Extend Partnership

The Wisconsin Badgers (University of Wisconsin–Madison) have extended their 10-year apparel partnership with Under Armour, valued at about $104.5 million.
The deal outfits Wisconsin's 23 Division I athletic teams and will introduce athlete-branding and fan-engagement programs.
The partnership began in 2016 and aims to enhance the experience for student-athletes and fans.
After a BYU loss, Wisconsin is unranked in the AP Top 25 and holds a 4-1 record while preparing for a game against Providence in the Rady Children's Invitational.

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