Dua Lipa's Fashion Evolution and Olympic Campaign

Dua Lipa has been captivating audiences not only with her music but also with her distinctive fashion sense during her recent travels in South America. While in Rio de Janeiro, she showcased a sparkling lilac micro bikini, reminiscent of her playful connection to the Barbie aesthetic. The bikini featured a classic triangle top and micro bottoms, paired with chunky gold accessories and a metallic shoulder bag from Maison Margiela. This look exemplified her ability to blend chicness with a fun, campy vibe.

Bustle Magazine

In Lima, Peru, Lipa continued to impress with her style. She donned a sheer Gucci top layered over a black bodysuit, complemented by floral-embroidered black jeans from Marques’Almeida. Her outfits ranged from casual to sophisticated, including a striking all-black ensemble that highlighted her versatility as a fashion icon. Lipa's ability to mix high fashion with local trends has made her a standout figure in the fashion world.

Harper's Bazaar

In addition to her fashion endeavors, Dua Lipa is also making waves as the face of NBCUniversal's promotional campaign for the 2026 Milan Cortina Olympic Winter Games. The campaign, which debuted during the Macy’s Thanksgiving Day Parade, features Lipa navigating the snowy streets of Milan while celebrating Team USA's female athletes, including Lindsey Vonn, Mikaela Shiffrin, Chloe Kim, and Alysa Liu. The ad showcases Lipa's Italian language skills and her stylish presence, reinforcing her status as a global music and fashion icon.

BillboardNBC SportsRolling StoneDua Lipa’s Low-Angle Selfie in Jeans Will Make You Look Twice

Joseph Lee, SVP of Creative Marketing at NBCUniversal, praised Lipa, stating, “As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class.” The promotional spot, set to her hit song "Training Season," aims to energize viewers ahead of the Winter Olympics, scheduled to begin on February 6, 2026.

BillboardRolling StoneNBC SportsDua Lipa showcases incredible body in sun drenched holiday photos

While Lipa's fashion choices and Olympic campaign have garnered widespread acclaim, some critics argue that her extravagant style may overshadow the athletes she aims to promote. Concerns have been raised about the potential for celebrity culture to detract from the achievements of the athletes featured in the campaign.

Billboard

• “And when the Winter Olympics arrive, it’ll get even cooler when these incredible women hit the world stage.” — Dua Lipa

Rolling Stone

• “The Winter Olympics? It’s going to be so cool.” — Dua Lipa

Rolling Stone

As Dua Lipa wraps up her Radical Optimism Tour, she is set to perform in Bogotá, Colombia, on November 28, followed by three shows in Mexico City starting December 1. Additionally, the promotional campaign for the Winter Olympics will continue to roll out across NBCUniversal platforms leading up to the Games, further solidifying Lipa's role as a prominent figure in both music and fashion.

Rolling Stone