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ACCC Warns: Beware Misleading Black Friday Discounts!

11/28/2025

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Summary

Story summary

The Australian Competition and Consumer Commission (ACCC) warns consumers about misleading sales ahead of Black Friday on November 28.
Retailers may face fines for deceptive practices, such as falsely advertising storewide discounts.
The ACCC emphasizes truthful advertising to protect consumers from illusory discounts.
Shoppers should take screenshots of prices before sales to verify discounts.
Consumers can file complaints with the ACCC, providing evidence of misleading advertising.

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Story summary

The Australian Competition and Consumer Commission (ACCC) warns consumers about misleading sales ahead of Black Friday on November 28.
Retailers may face fines for deceptive practices, such as falsely advertising storewide discounts.
The ACCC emphasizes truthful advertising to protect consumers from illusory discounts.
Shoppers should take screenshots of prices before sales to verify discounts.
Consumers can file complaints with the ACCC, providing evidence of misleading advertising.