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Apple Unveils Heartwarming Holiday Ad with Handmade Puppets

11/28/2025

24 4 Full Breakdown

Summary

Story summary

Apple has launched its 2025 holiday advertisement, "A Critter Carol," featuring handmade puppets in a snowy forest and the iPhone 17 Pro camera.
Woodland creatures use a lost iPhone to record a song about friendship, illustrating the camera's capabilities.
Mark Molloy, Apple director, directed the advertisement and emphasized practical effects over CGI.
The ad will air globally, starting with NBC's Macy's Thanksgiving Day Parade.

History

Historical Context

The televised Macy's Thanksgiving Day Parade began in 1955, marking a pivotal moment for advertising through broadcast media. NBC's role in this event laid the groundwork for future brand promotions, including Apple's innovative marketing strategies. Apple's silhouette ads, launched in the early 2000s, emphasized emotional connections over product details, shaping modern advertising trends toward authenticity and creativity.

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Story summary

Apple has launched its 2025 holiday advertisement, "A Critter Carol," featuring handmade puppets in a snowy forest and the iPhone 17 Pro camera.
Woodland creatures use a lost iPhone to record a song about friendship, illustrating the camera's capabilities.
Mark Molloy, Apple director, directed the advertisement and emphasized practical effects over CGI.
The ad will air globally, starting with NBC's Macy's Thanksgiving Day Parade.

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