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India Launches Direct-to-Mobile Broadcasting for 200 Million Users

11/28/2025

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Summary

Story summary

India plans Direct-to-Mobile broadcasting to deliver live sports, films, and OTT content to over 200 million feature-phone users without internet.
Lava International Ltd. and HMD Global Oy produce D2M-enabled phones priced between Rs 2,000 and Rs 2,500.
Smartphone users can receive D2M broadcasts via a Rs 500–600 dongle, with trials in 19 cities over 6–9 months.
Telecom operators say the system could reduce revenue by delivering free content.

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Story summary

India plans Direct-to-Mobile broadcasting to deliver live sports, films, and OTT content to over 200 million feature-phone users without internet.
Lava International Ltd. and HMD Global Oy produce D2M-enabled phones priced between Rs 2,000 and Rs 2,500.
Smartphone users can receive D2M broadcasts via a Rs 500–600 dongle, with trials in 19 cities over 6–9 months.
Telecom operators say the system could reduce revenue by delivering free content.