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Asia Pacific BNPL Market Set to Hit $211.7B by 2025

11/28/2025

41 8 Full Breakdown

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Story summary
  • The Buy Now Pay Later (BNPL) market in Asia Pacific is projected to reach USD 211.7 billion by 2025, with a CAGR of 14.5%.
  • From 2021 to 2024, growth was driven by innovations in super apps and SME partnerships.
  • Afterpay, Grab, and ZestMoney are expanding services across e-commerce and healthcare.
  • Regulatory oversight is rising as policymakers seek to mitigate debt risks while providers pursue financial inclusion for the underbanked.