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FC Barcelona Rejects Controversial Crypto Tied to Sponsorship

11/28/2025

Summary

Story summary

FC Barcelona distanced itself from the cryptocurrency launched by sponsor Zero Knowledge Proof (ZKP), saying it has no connection to the token.
The move followed backlash after ZKP announced the token shortly after signing a three-year sponsorship with FC Barcelona.
Experts warned the sponsorship could lend credibility to an opaque venture and pose risks for supporters.
ZKP's promotion of influencer Andrew Tate heightens the controversy, conflicting with the club's values.

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Story summary

FC Barcelona distanced itself from the cryptocurrency launched by sponsor Zero Knowledge Proof (ZKP), saying it has no connection to the token.
The move followed backlash after ZKP announced the token shortly after signing a three-year sponsorship with FC Barcelona.
Experts warned the sponsorship could lend credibility to an opaque venture and pose risks for supporters.
ZKP's promotion of influencer Andrew Tate heightens the controversy, conflicting with the club's values.