Story perspectives

Amazon and Flipkart Target $350 Billion Lending Market in India

11/28/2025

Summary

Story summary

Amazon and Flipkart are expanding into India's lending market, targeting small businesses.
Amazon plans to offer tailored loans through its non-bank lender Axio.
Flipkart awaits approval for its buy-now-pay-later products via Flipkart Finance.
The digital credit market could reach $350 billion in annual disbursements by the late 2020s.
The Reserve Bank of India maintains a cautious stance to ensure sustainable growth in digital finance, with experts noting that execution and regulatory compliance matter.

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Story summary

Amazon and Flipkart are expanding into India's lending market, targeting small businesses.
Amazon plans to offer tailored loans through its non-bank lender Axio.
Flipkart awaits approval for its buy-now-pay-later products via Flipkart Finance.
The digital credit market could reach $350 billion in annual disbursements by the late 2020s.
The Reserve Bank of India maintains a cautious stance to ensure sustainable growth in digital finance, with experts noting that execution and regulatory compliance matter.