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Chipotle Faces Backlash Over Price Hikes Amid Criticism

11/28/2025

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Summary

Story summary

Backlash over rising Chipotle prices followed California man Matt Reick being charged over $50 for two meals.
In a viral TikTok video, Reick criticized inflated costs, noting burrito bowls once cost about $11.
Commenters echoed the sentiment, calling Chipotle "too expensive."
Scott Boatwright, Chipotle's chief executive officer, acknowledged challenges in retaining customers amid unemployment and slow wage growth.
Chipotle maintains that portion sizes have not changed and emphasizes customizable meal options.

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Story summary

Backlash over rising Chipotle prices followed California man Matt Reick being charged over $50 for two meals.
In a viral TikTok video, Reick criticized inflated costs, noting burrito bowls once cost about $11.
Commenters echoed the sentiment, calling Chipotle "too expensive."
Scott Boatwright, Chipotle's chief executive officer, acknowledged challenges in retaining customers amid unemployment and slow wage growth.
Chipotle maintains that portion sizes have not changed and emphasizes customizable meal options.