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Tiny Vinyl Revolution: New Format Launches with Target

11/29/2025

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Summary

Story summary

Tiny Vinyl is a new 4-inch vinyl single format created by a toy industry veteran and a major vinyl manufacturer.
It plays at 33 1/3 RPM and holds four minutes per side.
The format has drawn attention from Grace VanderWaal and Blake Shelton.
Tiny Vinyl partnered with Target to launch 44 titles this fall.
Testing shows that only manual turntables can effectively play these records, making automatic turntables incompatible.

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Story summary

Tiny Vinyl is a new 4-inch vinyl single format created by a toy industry veteran and a major vinyl manufacturer.
It plays at 33 1/3 RPM and holds four minutes per side.
The format has drawn attention from Grace VanderWaal and Blake Shelton.
Tiny Vinyl partnered with Target to launch 44 titles this fall.
Testing shows that only manual turntables can effectively play these records, making automatic turntables incompatible.