1 of 1
Story summary
- The 2025 Macy's Thanksgiving Day Parade achieved record viewership of 34.3 million across NBC and Peacock, up 8% from 2024.
- The parade's 8:30 a.m. ET airing attracted 25.4 million viewers, the most-watched entertainment telecast in nearly seven years.
- The 18-49 demographic rose 13%.
- Viewers under 25 increased by 20%.
- The National Dog Show drew 12.8 million viewers, up 4% from the previous year.
